Personas & Problems: Best Practices

Writing Great Personas

Be Specific

❌ Bad: "User" ✅ Good: "Small Business Owner managing 5-10 employees"

Include Key Details

• Role/Title
• Main goals
• Pain points
• Technical comfort level

Checklist:

• [ ] Create 2-3 specific personas
• [ ] Include goals and pain points in descriptions

Defining Problems

Problem Structure

• What is the current situation?
• Why is it a problem?
• What's the impact?

Example: "Teams waste 2+ hours/week in status meetings because project visibility is low, leading to delays and frustration."

Checklist:

• [ ] Write 1-2 core problems
• [ ] Link problems to personas (who has this problem?)

Linking to Features

Connect your personas and problems to features:

• Persona → Feature (via "Related to" or "Contributes to")
• Problem → Feature (which features solve this problem?)

Checklist:

• [ ] Link each persona to relevant features
• [ ] Ensure each problem has at least one solving feature

Tip: Good personas prevent feature creep!